No one can ignore that mobile platform is critical, particularly e-commerce companies that experience an influx from their mobile platform during customer visits. According to a survey carried out in 2015, 85% of customers prefer mobile applications to websites and 41% have purchased at least one smartphone. In addition, mobile trade’s worldwide market share is expected to increase 70% by 2017 and the revenue produced by mobile commerce is expected to reach approximately $284 billion in 2020.
This does not mean, however, that the web platform can be totally disregarded for the mobile platform, or that you have a web application which will boost your market share. Though people tend to use the mobile e-commerce platform, reports also show that 2.78% of 8.52 percent of desktop users buy the cart. On the other side, the cart rate is 4.7% on the mobile platform and the conversion rate is 80%.
1. Smartphone or both responsive?
Both websites and mobile apps have become crucial, as they can be accessed from a laptop, tablet or smartphone, and business owners have to work on these assumptions while they start living with their own solution. Google also sets web solutions down in the page ranking that do not conform to the different screen size. For desktop and mobile devices, user experience and presentation of interfaces differ. Thus, web solution treatment varies according to the computer on which it is likely to be accessed. If half the regular traffic on the website from a mobile device accesses it, a significant number of customers are likely to be lost to the company. A smartphone users survey from Google in the United States showed that over 65% favoured mobile website shopping to online. Moreover, conversions for leading e-commerce firms have dramatically increased because websites are receptive and they give better customer service. Also, if it takes longer than three seconds to load, 40 per cent of web users leave their pages. The web interface is reduced to ensure that the website is not heavy and easily loaded.
2. Mobile device requirement
Created electronic commerce companies have a convenient smartphone app and a sensitive website. Many companies have tried to follow mobile apps alone rather than introduce the website. Very few have been successful, based on the type of product or service offered, even though they lost a higher market share. According to a study carried out by Vision Mobile, 55% of mobile applications receive less than $500/month. An additional Gartner study indicates that 25% of smartphone users only use the app once and 80-90% of apps will ultimately be removed.
Despite these devastating statistics, a mobile app makes sense and is even favoured by online shoppers in many cases, since it’s easy to use and fast. In addition, personalised alerts for new products are easier to push and customers can also respond more quickly.
3. More about and benefit of mobile technology over the website
The user is still signed in on a smartphone application so that you can access a shopping cart quicker and saving credit card information is better. Moreover, if net banking and other payment modes are used where passwords are needed, they are automatically filled in, speeding up the payment procedure. Device innovations are also very critical in improving users’ buying experience. In certain cases,
Mobile camera – the purchaser may use the mobile front camera to charge its picture and check its outfit or equipment on its own. You may also make purchases or locate goods online as a bar code scanner.i Beacon – As the customer goes through the shop and informs him about some new deal or on which side of the shop, i Beacon sends real-time updates to the app user.
iNFC – NFC can be used for payment in one phaseGPS – The GPS and map can be used to classify stores, centres or even monitor the shipment to be shipped in real time.
4. The approach for smartphone and online
Whether or not the company is instantly launching a mobile application, a fully operating mobile strategy is necessary. Whether it is a design responsive or mobile application, consistency of objectives needs to be defined in the solution design so that the shopping experience is improved for consumers.
In the initial days of their e-commerce launch, a new company can opt for web development services in India and any of the leading web services providing countries to support mobile app development solutions. A sensitive website or web application would be a major long-term investment and also offer the consumer a sense of constancy. Expanding service afterwards with a smartphone app guarantees a greater number of downloads and client loyalty, which in such a challenging market is fickle currency.