Mobile tracking with Google Analytics

Most people use smartphones to surf the Internet in today’s modern world. Google Analytics is the best way of monitoring traffic on the mobile website. The key point of view is that smartphone users do not respond the way most visitors react on the device. The new customers will not generally reflect mobile traffic. Established clients can use a supplementary computer or use smartphones to replace their laptops.


If the website doesn’t fit the mobile phone and the device, the bottom and conversion rates can fall. The site can be designed, marked, additional building, etc. for mobile traffic. This is the only way to sustain current results. It can take a lot of investment. It would therefore be easy to schedule investments or to ignore mobile development.


Many people today are reluctant to deal with the problem of increasing mobile transport. What is crucial is that none of them realise the changes that have arisen. The following table shows the proportion of site visits via mobile last year:


1. Counter Global Statistics: In general there may be different figures among industries. The websites that have poorer mobile performance appear to have less mobile traffic. The use of mobile devices by people is not estimated. For example, visitors use the mobile phones for web access while using the B2B platform for architects. Mobile web connection is new, and the pattern of use is as new as the web begins. Mobile infrastructure changes dramatically as the applications evolve quickly. Smartphones are not fully fitted. Mobile web access can be learned sooner. If you are interested in understanding the mobile use of the platform, you must collect measurements, set your own benchmarks, view patterns, etc.


The younger generations normally use cell phones to surf the Internet rather than the older ones. However, 70% of US citizens over the age of 65 have used Internet mobile devices compared with 76% of young people.


2. Mobile monitoring by Google Analytics: In general, mobile visits to Google Analytics can be tracked in both ways. One approach is to use the traditional tracking code of JavaScript. This may already be present on the web, and you may sometimes choose to use mobile server site code. The JavaScript code can make telephone calls to Google, so slower mobile connections may not be suitable. Google has thus built a code on the server side.


The server-side monitoring should be carried out carefully. The same script is available on each page and the heaviest load on the server is put. You should make sure that the server is pre-configured. When you create mobile SDKs for Google Analytics, you have one for iOS and Android but one for Windows Phone is zero.


The conventional web-based tracking framework must be familiar to all developers. The SDK mobile application will enforce this. The data must be entered into the existing system. It is for blogs rather than software. The mobile widget monitoring framework can be used to generate events. The developer must decide whether a connection or a change for a page must be passed on Google Analytics. The application follow-up must be part of the design of applications.

By the end of 2012, Google revealed it would update the mobile SDK. Features are tracked for smartphone devices, in-app purchases, publicity submissions, etc. If one has an existing Android or IOS app, Google is ready for more functionality from existing app developers.

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